EBCO lowers its 2024 prices bridging the gap between premium and accessible

EBCO lowers its 2024 prices bridging the gap between premium and accessible Insights | 25.09.23

EBCO’s new prices, available from today, empower eBiking enthusiasts and redefine affordable quality

Warwick, UK – EBCO, the independent eBike manufacturer, is proud to announce the 2024 pricing strategy, with a structure that simplifies the eBike buying experience, ensuring consumers enjoy a straightforward user journey. Leveraging both its industry expertise and a strategic alliance with TVS Motor, EBCO has bridged the gap between premium products and accessibility, embodying its core ethos of making eBiking available to all.

EBCO’s commitment to affordability has always been unwavering. With its 2024 pricing model, the brand reiterates its dedication to delivering quality eBikes that don’t strain your budget. This shift is a permanent testament to EBCO’s belief that high-quality eBikes should be within everyone’s reach.

EBCO’s strategic partnership with TVS Motor has not only pooled their expertise but also amplified their purchasing power. This collaboration has empowered EBCO to streamline production processes, reduce costs, and pass on the resulting savings to their loyal customer base. The result is an eBike range that combines premium quality with affordability, setting a new industry standard.

At the core of EBCO’s brand ethos lies the desire to promote accessibility. EBCO understands that eMobility represents not just an eco-friendly mode of transportation but also a way of life. With the new prices, EBCO invites individuals of all backgrounds to embrace the eBiking experience, reducing barriers and welcoming newcomers to the eBike community.

“The 2024 prices are our commitment to the eBiking community,” emphasised Chris Needs, Head of EBCO. “We are making a bold statement: premium quality and affordability can coexist, and no one should be left behind when it comes to Urban Mobility.”

EBCO condensed its pricing points into three clear categories, making it easier than ever for customers to choose their perfect eBike. The entry-level eBikes, including the highly popular Urban 2 and Street 2 models, are now priced at an enticing £1399. This incredible value ensures that those new to Urban Mobility can start their journey with a high-quality EBCO eBike without a huge investment. For riders seeking a bit more sophistication and enhanced features, the mid-range eBikes, which encompass the Urban 3, Street 3, and Adventure 3, are now available at the competitive price of £1999. And for those who demand nothing but the best, the Urban 5, Street 5, and Adventure 5 models are now priced at just £2399. These premium eBikes are equipped with cutting-edge technology and design, providing an unmatched eMobility experience.

In the evolving landscape of urban mobility, EBCO’s initiative stands as a beacon of change, offering eBiking enthusiasts an exciting opportunity. As Paolo Pezzangora, Head of Marketing at EBCO, put it, “Thanks to our new prices, but also with our new click and collect website, our eBikes are now more accessible than ever. We believe in making urban mobility a choice that aligns with both your passion and your budget.” EBCO’s pioneering approach to affordability without compromise is set to reshape the eBike industry.

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