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EBCO’s new prices, available from today, empower eBiking enthusiasts and redefine affordable quality

Warwick, UK – EBCO, the independent eBike manufacturer, is proud to announce the 2024 pricing strategy, with a structure that simplifies the eBike buying experience, ensuring consumers enjoy a straightforward user journey. Leveraging both its industry expertise and a strategic alliance with TVS Motor, EBCO has bridged the gap between premium products and accessibility, embodying its core ethos of making eBiking available to all.

EBCO’s commitment to affordability has always been unwavering. With its 2024 pricing model, the brand reiterates its dedication to delivering quality eBikes that don’t strain your budget. This shift is a permanent testament to EBCO’s belief that high-quality eBikes should be within everyone’s reach.

EBCO’s strategic partnership with TVS Motor has not only pooled their expertise but also amplified their purchasing power. This collaboration has empowered EBCO to streamline production processes, reduce costs, and pass on the resulting savings to their loyal customer base. The result is an eBike range that combines premium quality with affordability, setting a new industry standard.

At the core of EBCO’s brand ethos lies the desire to promote accessibility. EBCO understands that eMobility represents not just an eco-friendly mode of transportation but also a way of life. With the new prices, EBCO invites individuals of all backgrounds to embrace the eBiking experience, reducing barriers and welcoming newcomers to the eBike community.

“The 2024 prices are our commitment to the eBiking community,” emphasised Chris Needs, Head of EBCO. “We are making a bold statement: premium quality and affordability can coexist, and no one should be left behind when it comes to Urban Mobility.”

EBCO condensed its pricing points into three clear categories, making it easier than ever for customers to choose their perfect eBike. The entry-level eBikes, including the highly popular Urban 2 and Street 2 models, are now priced at an enticing £1399. This incredible value ensures that those new to Urban Mobility can start their journey with a high-quality EBCO eBike without a huge investment. For riders seeking a bit more sophistication and enhanced features, the mid-range eBikes, which encompass the Urban 3, Street 3, and Adventure 3, are now available at the competitive price of £1999. And for those who demand nothing but the best, the Urban 5, Street 5, and Adventure 5 models are now priced at just £2399. These premium eBikes are equipped with cutting-edge technology and design, providing an unmatched eMobility experience.

In the evolving landscape of urban mobility, EBCO’s initiative stands as a beacon of change, offering eBiking enthusiasts an exciting opportunity. As Paolo Pezzangora, Head of Marketing at EBCO, put it, “Thanks to our new prices, but also with our new click and collect website, our eBikes are now more accessible than ever. We believe in making urban mobility a choice that aligns with both your passion and your budget.” EBCO’s pioneering approach to affordability without compromise is set to reshape the eBike industry.

Revolutionizing urban mobility: EBCO returns stronger than ever, unveiling an exciting range of e-bikes, enhanced user experience with a refreshed website, and the added convenience of click-and-collect services.

Warwick, UK – After a temporary pause in its operations due to the COVID-19 pandemic, the UK e-bike company EBCO is hitting the market again with a fresh new start. This relaunch comes with a new brand, an exciting range of bikes, a revamped website with a convenient click-and-collect option that allows consumers to choose their preferred local bike retailer for pre-delivery and handover, and three new appointments joining the team.

In its 13th year as a dedicated e-bike manufacturer, EBCO introduces its new range of e-bikes designed with function in mind, representing significant improvements in technical features. These features include LG internal batteries optimised for weight distribution and improved handling, user-comfort-centric designs maintaining a traditional look, and a slacker head angle adaptable for any level of rider. Additionally, EBCO has refocused on size split and wheel sizes to accommodate more people with fewer compromises.
With EBCO’s upgraded battery performance, extended riding distance, BAFANG motors, and an eco-friendly approach, all infused with British style and a unique flair, customer satisfaction is guaranteed.

The company’s new website reflects EBCO’s importance on innovation, comfort, and convenience. The website now features a click-and-collect option, making the process of purchasing bikes easier and more straightforward, delivering to customers’ preferred shops for pickup. The overall design of the website is clean, clear, and user-friendly, allowing customers to find all the information they need about the three ranges of e-bikes: Urban (with well-thought-out function and classic styling), Adventure (go anywhere bikes with a mountain bike DNA) and Street (fun bikes with small sizes, perfect for short hops).

Joining the team recently are experienced individuals who bring innovative skills. Chris Needs has taken on the role of overseeing EBCO UK, while Josh Charteris has become the new Head of Product Development and Procurement. Additionally, Paolo Pezzangora is now responsible for the marketing department. With extensive experience in their respective fields, these appointments add an extra level of dynamism to the EBCO team.

“Here at EBCO, we are thrilled to announce our comeback to the market after the challenges posed by the global pandemic,” said Chris Needs, Head of EBCO UK. “Our new range of bikes represents remarkable improvements on our previous models, and our new appointments boost our team’s experience and skills. We are also excited for our customers to try our new click-and-collect option as we continue to focus on providing convenience and quality services.” EBCO is a UK brand that thrives on a passion for electric bikes and environmentally friendly transportation. The company prides itself on designing bikes that are comfortable, reliable, eco-friendly and of great value. EBCO’s e-bikes are rapidly growing in popularity throughout the UK due to their numerous benefits.

The pace of evolution in the electric bike market has been substantial in the past decade

But the rate of change is not too dissimilar from another product that we will all be familiar with. Remember the first handheld mobile telephones? Yes, the phrasing was deliberate, to take you back to a place in time when you may as well have been holding a home phone. The difference between the early days of mobile phones and today’s devices is vast. The batteries used to be heavy, and large and the tech within was not at all sophisticated compared to today’s multiple cameras, high definition OLED screened devices.


Similarly, only ten to fifteen years ago electric bikes were unsightly, essential running from a lead acid battery that would be better suited to a car. The weight made their handling prohibitively bad, as did the technology. You’d not get far assisted before the battery would run dry and you’d be left with a hunk of metal that was no fun to ride.


Fast forward to today, we largely have lithium ion and sometimes other battery types, which have revolutionised the electric bike experience, working alongside modern microchips, sensors and motor evolutions that have steadily helped bike designers create vehicles that ride just like a bike.

So, what were the main technological evolutions that changed the game?

Motoring on! Assistance comes in ever-smaller packages
The size, weight and shape of motors is a quite crucial considerations for bike designers. Once upon a time, it was harder to place the weight of the systems in the exact place frame designers desired to ensure the bike remained well balanced. It is generally desired that any component that carries weight is placed low down on the bike in order to give a low centre of gravity and create a more planted feel for the rider. Have you ever ridden with a dog in a basket on the handlebar? That’s a good example of why it’s no fun to have weight in the wrong place; it can unsettle the ride feel. Thankfully, modern electric bikes have engineered most motors into either the frame, often at the centre of the crankset, or into either of the wheels at the hub where there is no undue rotational weight causing the wobble.


That’s a bit on the shell of the motor, but what’s going on inside is arguably more interesting. Through the introduction of sensors, the motors have become incredibly efficient at knowing when to deliver power and how much torque to offer seamlessly alongside the rider’s cadence. This adds up to saved battery over the course of a ride.


More recently still, some motor systems have begun to build in anti-theft features such as immobilisers, or app-controlled functionality that can fine-tune output, or remotely lock. With a connection to a mobile phone, over-the-air updates to the software that can further enhance performance without you lifting a finger have become a reality. What’s more, that connectivity means you can fine-tune your assistance preferences and even pre-set new modes.

Charged up! Battery tech never stops evolving
First a stunning fact about the electric bike; around 200 times fewer rare earth metals are used in a modern electric bike battery than that of a typical EV car (and very often they carry the same single-person load). From a resource point of view, the e-bike delivers a massive return for the rider.


Lithium-ion batteries make up most of what’s sold in the marketplace, although there is a rush by some companies addressing the fleet market to create cells without the elements that can be flammable if damaged, modified or poorly cared for.


As such, you may find some bikes now have lithium iron phosphate cells that contain no toxic materials such as Cobalt and these can offer an impressive range. The same can be said for the emergence of Sodium-ion batteries that may prove an avenue to a sharp reduction in future costs because of the abundant nature of the raw materials. Ultimately, the electric vehicle market may move in this direction as the race for rare earth metals faces the familiar issue of a finite resource.


As with motor technology, battery technology has been the subject of a multi-billion dollar investment by the world’s key players. The bike industry has joined a queue for such cells, but now, thanks increasingly to collaboration, has been able to leverage its position to access better supply and thus pricing. Batteries do however remain the electric bike’s most expensive component in most cases, many thanks to the demand for lithium-ion cells.


Key technological developments have delivered some notable improvements in user experience, from faster charging to boosted capacity. In the future we may come to a point where solid-state batteries come into wide usage; the difference being that at present liquid electrolytes currently ship charge around a battery, while in future that is expected to be replaced by ceramics and other solid materials, thus making a more stable and reliable cell. The net result should be yet shorter charge times and improvements in safety.


A final trend that may or may not develop in the battery world is the concept of swapping. Made popular by some far eastern EV car makers, the idea of renting a battery and swapping is not so dissimilar to visiting a petrol garage to top up, except you would simply swap a battery and be on your way. This may be less viable in the electric bike world, but what is increasingly common is the use either of range extenders or the carriage of a spare battery. Brands like Camelbak even now do electric bike packs with a special sleeve for carrying a battery.


For the uninitiated, range extenders very often sit in a bottle cage, or bolt where you’d find one, offering a secondary battery that is accessed once the main source of power runs dry. These are not typically cheap upgrades, but if you hope to be out all weekend without a care in the world about power loss on full turbo, then they may be your new best friend.


Power to the people: Bikes may ride smarter than you can…
Where there’s a power source there’s scope for a whole lot of intelligent features. We are now in the era of the ‘smart bike’ and while at one time that simply meant integrating lighting and having each feed off the battery so you didn’t have to remember to charge those too, nowadays it can mean artificial intelligence setting up your suspension based on real-time trail feedback. Suspension systems exist that can detect when you are airborne, softening the suspension ready for landing and stiffening if you are approaching a climb.


As technology in other vehicles has evolved, the bike industry has mimicked and innovated its own useful features. One that is particularly useful is the integration of GPS, which opens up a whole host of benefits ranging from ride planning and tracking, right through to automatic locking systems that know when you are away from your electric bike and thus the security system activates. On some systems, you could remotely unlock a bike in order to let a friend or colleague use your bike. We are now promised by one Spanish business working under the Niche Mobility banner a ‘digital’ motor and transmission system. We are led to believe this will come to market as a fully automatic system, meshing gearing and pedal assistance.


Not all are related to electronics, for example, anti-lock braking systems (ABS) now feature on some electric bikes, which should prevent you from ever going over the bars or skidding on the gravel. At the present time, these come clad to specific high-end models, but you can expect this safety feature to trickle down to mid-price points in the future.

What can we expect in the future?
An interesting development for the electric bike world is the interest the automotive world has shown in two-wheeled products. Porsche’s investment arm has bought and is now rebranding a well-known electric bike motor company and has likewise bought its own electric bike brand too.


They are far from alone and while the automotive world has almost always partnered with bike industry manufacturers to put its logo on novelty products for car showrooms, nowadays they are actively investing and producing products too. There remains some scepticism around how far the trend can go. Traditionally bikes made by automotive businesses have had some wacky ideas and unusual geometries, but that was before substantial investments were made directly into traditional cycling industry brands.


The future, then, could look very familiar in the sense that we see household brand names and very recognisable automotive technologies start to adorn our bikes. It has to be said though, nobody makes a bike like the cycling industry and that’s why when buying a Corratec you can be certain of a bike designed by riders for bike riders.